What is Market Segmentation?
Market segmentation describes the division of a market into homogeneous groups, which will respond differently to promotions, communications, advertising, product, pricing, and other marketing mix variables.
Market segmentation was first described in the 1950s when product differentiation was the primary marketing strategy used. In the 1970s and 1980s, market segmentation began to take off as a means of expanding sales and obtaining competitive advantages. In the 1990s, target or direct marketers began using many sophisticated techniques, including market segmentation, to reach potential buyers with the most customized offering possible. Since then, progressively better data and tools have come available to improve both the identification of segments and the operationalization of a segmentation scheme in the marketplace.
Proven Track Record and Results in Market Segmentation
With over 30 years of industry experience, DSS has worked and continues to work with some of the biggest names in the health care industry. Our work and proven results in market segmentation and other types of strategy research has kept clients coming back year after year, making DSS the most trusted and reliable firm in this space.
At DSS, we do not depend on a single leader or a few leaders but on many leaders who head different teams and work groups within the company. Every leader has extensive experience, an in-depth understanding of the areas addressed by their team and a demonstrated leadership ability.
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