What Types of Brand Research Does DSS Offer?

DSS offers all dimensions of brand research, including, salience, meaning, image, positioning (perceptual mapping), as well as value and equity (discrete choice models).

Step 1

DSS works directly with your team to identify problem areas for your brand.

Step 2

In consultation with you, DSS will develop and execute a creative research plan to address your issues.

Step 3

Analyze the results and provide insight and recommendations for you in an easy-to-digest report.


Sit back and let us do the heavy lifting.

Proven Track Record and Results in Brand Research

Every year DSS continues to perform more and more studies regarding brand and provide clients with the guidance they need to move their brand in the desired direction. Brand research, used in conjunction with our tracking research, will allow you to see exactly what has been accomplished.

Our Teams

At DSS, we do not depend on a single leader or a few leaders but on many leaders who head different teams and work groups within the company. Every leader has extensive experience, an in-depth understanding of the areas addressed by their team and a demonstrated leadership ability.

Meet Our Teams

Trinity Habitat for Humanity

Trinity Habitat for Humanity

Last Friday, DSS Research participated in a Habitat for Humanity event located in Southwest Fort Worth.  It was a great opportunity to share fellowship, meet other volunteers from our community, and lend a helping hand to an incredible family. Compared to our last...

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The "Home" Setting Is Best

The "Home" Setting Is Best

Background DSS Research created a “home survey” to capture the level of satisfaction of consumers receiving dialysis treatments in a home setting. After several implementations of the home survey, comparisons were made between the home survey results and the more...

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A little stamp can make a difference

A little stamp can make a difference

Background The basic fundamentals of survey research are well known.  Draw a representative random sample.  Make sure that the source file includes all eligible members, and does not systematically exclude some populations.  With a large, representative, random...

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