Under health care reform, brand research is more important than ever with more direct buying of coverage and other health care services, less loyalty to physicians and more emphasis on “shopping for health care services” by buyers. DSS has experience with all consumer and professional constituencies and a full arsenal of qualitative and quantitative tools to address branding issues.
DSS has more experience in market segmentation research in the health care space – particularly health insurance – than any other research firm. Paired with predictive modeling, we have put our segmentation solutions to work for clients to improve targeting, messaging and communications, product design, pricing strategies and many other aspects of their marketing strategies.
We offer various types of market segmentation work, including attitude behaviors, brand image, customer satisfaction and experience, product preferences, health risk, behavioral change and level of engagement, and predictive modeling using third-party data.
Product & Pricing
When it comes to designing new products, you are flooded with choices around pricing and a myriad of product features. Reform has impacted the product offerings of many health care organizations and the exchanges have presented new opportunities and challenges.
Product design and pricing research is one of our core services and we have worked on problems just like yours many times before. With the necessary modifications to our basic approach, we address your specific problem and provide clear answers to you.
DSS has experience with a large number of specialized studies for health insurance and other health care organizations. Regardless of your problem, we can deliver a research program and the results to satisfy your specific need.
Last Friday, DSS Research participated in a Habitat for Humanity event located in Southwest Fort Worth. It was a great opportunity to share fellowship, meet other volunteers from our community, and lend a helping hand to an incredible family. Compared to our last...
Background DSS Research created a “home survey” to capture the level of satisfaction of consumers receiving dialysis treatments in a home setting. After several implementations of the home survey, comparisons were made between the home survey results and the more...
Background The basic fundamentals of survey research are well known. Draw a representative random sample. Make sure that the source file includes all eligible members, and does not systematically exclude some populations. With a large, representative, random...