What is Third-Party Data Appending?

Models developed with small samples of survey respondents can provide valuable insights for tactics and strategy, however in order to be really useful, we need to be able to apply them to broad groups of interest. To do so, enlist one of our several sources who can apprehend 2,000 or more variables to our survey respondents and use that data to re-estimate our model and arrive at a new, generalized model that can be applied to any database.

    Step 1

    DSS develops a predictive model based on rich survey data from a small sample of target individuals and sends the sample to a third-party data appending firm, such as Acxiom, KBM or Experian.

    Step 2

    The third-party appender adds 2,000+ other variables available for every household in the U.S. and returns the data file to DSS with the additional data.

    Step 3

    Our team of experts use the expanded file and the added variables to re-estimate our model, tweaking it until we get an acceptable level of predictability and can apply the new model.

    THAT’S IT!

    An Innovator in Third-Party Data Appending for Health Care

    DSS was one of the first research firms to apply this kind of enhanced modeling to health care problems. With over 30 years of industry experience, DSS has worked and continues to work with some of the biggest names in the health care industry. Our work and proven results third-party data appending and the development of analytical tools has kept clients coming back year after year making DSS the most trusted and reliable firm in this space.

    Our Teams

    At DSS, we do not depend on a single leader or a few leaders but on many leaders who head different teams and work groups within the company. Every leader has extensive experience, an in-depth understanding of the areas addressed by their team and a demonstrated leadership ability.

    Meet Our Teams

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