How Does Market Simulation Work?

Used primarily in association with our conjoint analysis process, our market simulation process uses the estimated parameters from those analyses to estimate market response to different product and pricing options. DSS provides this as a tool that the client can use to play out whatever scenarios they wish regarding pricing and product features.

    Step 1

    Choose the Dominator™ Simulation option from our original conjoint proposal

    Step 2

    On completion of the conjoint study our experts parameterize the Dominator™ model with the results

    Step 3

    Our team deliver the Excel-based tool to you.

    THAT’S IT!

    Proven Track Record and Results

    With over 30 years of industry experience, DSS has worked and continues to work with some of the biggest names in the health care industry. Our work and proven results in market simulation research solutions and the development of analytical tools has kept clients coming back year after year, making DSS the most trusted and reliable firm in this space.

    Our Teams

    At DSS, we do not depend on a single leader or a few leaders but on many leaders who head different teams and work groups within the company. Every leader has extensive experience, an in-depth understanding of the areas addressed by their team and a demonstrated leadership ability.

    Meet Our Teams

    Trinity Habitat for Humanity

    Trinity Habitat for Humanity

    Last Friday, DSS Research participated in a Habitat for Humanity event located in Southwest Fort Worth.  It was a great opportunity to share fellowship, meet other volunteers from our community, and lend a helping hand to an incredible family. Compared to our last...

    read more
    The "Home" Setting Is Best

    The "Home" Setting Is Best

    Background DSS Research created a “home survey” to capture the level of satisfaction of consumers receiving dialysis treatments in a home setting. After several implementations of the home survey, comparisons were made between the home survey results and the more...

    read more
    A little stamp can make a difference

    A little stamp can make a difference

    Background The basic fundamentals of survey research are well known.  Draw a representative random sample.  Make sure that the source file includes all eligible members, and does not systematically exclude some populations.  With a large, representative, random...

    read more