Analyzing Trade-Offs is the Key

Conjoint analysis is one of the most effective approaches for extracting consumer preferences regarding the purchasing process and generating quantitative estimates of the value or weight they associate with different product features, including price and brand. It evaluates products or services in a way no other method can. Forcing people to make trade-offs is the key and by analyzing the trade-offs they make between product features we can estimate the value they associate with each.

Here is a sample choice table from a discrete choice exercise. A typical respondent would need to do 8 to 10 of these depending on the number of attributes and their associated levels.

Step 1

Our team works to develop an appropriate list of attributes and levels and select the appropriate conjoint technique for your particular problem.

Step 2

We turn these attributes and levels into exercises that force people to make enough trade-offs, which enable us to do the necessary estimation and collect the data from appropriate respondents.

Step 3

The experts at DSS use the estimates to simulate how people will respond to different products that are being considered, and use those results as one set of variables in a market segmentation analysis.

THAT’S IT!

Proven Track Record and Results

With over 30 years of industry experience, DSS has worked and continues to work with some of the biggest names in the health care industry. Our work and proven results in conjoint analysis and the development of analytical tools has kept clients coming back year after year, making DSS the most trusted and reliable firm in this space.

Our Teams

At DSS, we do not depend on a single leader or a few leaders but on many leaders who head different teams and work groups within the company. Every leader has extensive experience, an in-depth understanding of the areas addressed by their team and a demonstrated leadership ability.

Meet Our Teams

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