39% of consumers have never recommended their current health insurance plan to a friend or family member. Another 20% have recommended their health plan at some point, but not in the last year. Only 16% recommended their plan once in the last year and one-quarter have recommended their health plan more than once in the past year.
18 – 30 year olds are much more likely than 65 – 79 year olds to recommend their plan multiple times (32% vs. 20%). Those with an individual plan they selected themselves are much more likely to recommend their plan (79% have recommended it 1 or more times) compared to commercial group (59%) and Medicare members (53%). The highest income consumers are much more likely to recommend their plan multiple times compared to the lowest incomes (31% vs. 13%). The reasons are not absolutely clear, but frequent exercisers are much more likely to recommend their current coverage multiple times compared to those who seldom or never exercise.
As you might expect, the most engaged consumers are significantly more likely to recommend their health plan with almost half the Engaged consumers recommending their plan two or more times in the last year:
By level of health care engagement