Consumer attitudes regarding the importance of health insurance in their lives does not vary dramatically across most consumer groupings, but is significantly more meaningful to the oldest and most engaged consumers.
Engaged consumers value health insurance from every perspective
The most engaged consumers are much more likely to see health insurance as a means of keep their families healthy and protecting them financially. Engaged consumers are also more likely to feel at ease with insurance, but have worries of potential bankruptcy without it. Twenty percent of Engaged consumers say their family and friends turn to them when they have questions regarding health insurance and health care providers compared to only 4% of Disengaged consumers.
Older consumers are also concerned about financial risks without health insurance
The oldest consumers (65 to 79 years of age) are much more likely than the youngest (18 to 30 years of age) to be worried about bankruptcy without adequate health insurance and to feel at ease when properly covered. The oldest consumers also consider it their duty to provide health insurance for their families, but they are only slightly more likely to have a passion for keeping themselves healthy, to expect health plans to reward healthy members or to be a resource for family and friends who have questions about health insurance and health care.