Several health insurers and a few independent brokers have established retail storefronts to address the complexity of providing health insurance to consumers and employers. Although most retail stores focus on finding the right health insurance coverage for their...
Here are the top health insurance market research requests seen by DSS Research during 2011: Public health insurance exchanges. They are an obvious source of uncertainty and research lately. We have conducted numerous studies with employers and consumers looking at...
In a controlled, regulated selling environment like state health insurance exchanges, it will be difficult for health plans to differentiate themselves. Brand and price will be two of the most powerful differentiators. Quality / satisfaction ratings are another way...
