by DSS Research | Jan 10, 2012 | Ancillary benefits, Health insurance reform, Retail store
Several health insurers and a few independent brokers have established retail storefronts to address the complexity of providing health insurance to consumers and employers. Although most retail stores focus on finding the right health insurance coverage for their...
by DSS Research | Dec 29, 2011 | Ancillary benefits, Health Care Engagement, Health insurance exchanges, Health risk, Medicare, Segmentation, Statistics
Here are the top health insurance market research requests seen by DSS Research during 2011: Public health insurance exchanges. They are an obvious source of uncertainty and research lately. We have conducted numerous studies with employers and consumers looking at...
by DSS Research | Oct 17, 2011 | Ancillary benefits, Health insurance exchanges
In a controlled, regulated selling environment like state health insurance exchanges, it will be difficult for health plans to differentiate themselves. Brand and price will be two of the most powerful differentiators. Quality / satisfaction ratings are another way...
