Measuring and Influencing Consumer Engagement

Measuring and Influencing Consumer Engagement

In this presentation to the Association of Marketing & Healthcare Research, Michael Foytik of DSS presents our approach to measuring, tracking and influencing consumer healthcare engagement. This presentation received the best faculty paper award for the 2010 conference.

Written by Roger Gates and Mike Foytik.

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Skills

Posted on

November 8, 2018

Skills

Posted on

November 8, 2018