Measuring and Influencing Consumer Engagement

Measuring and Influencing Consumer Engagement

In this presentation to the Association of Marketing & Healthcare Research, Michael Foytik of DSS presents our approach to measuring, tracking and influencing consumer healthcare engagement. This presentation received the best faculty paper award for the 2010...
Out of Plan

Out of Plan

The authors examine the issue of continuity, which is directly associated with patient satisfaction, from the perspective of the physician. They attempt to determine which factors are most important in determining physician satisfaction with an HMO and the link...