Product and Pricing
When it comes to designing new products, you are flooded with choices around pricing and a myriad of product features. Reform will impact the product offerings of most health care organizations and exchange buying of health insurance products by millions will present new opportunities and challenges for carriers. DSS is working with clients on these issues today and has done hundreds of product design projects for health care organizations using advanced conjoint analysis / discrete choice methods, helping them sharpen their knowledge of specific market segments and identifying the right mix of features for their product portfolios.
Our product development and design services include:
- Product concept testing.
- New product design.
- Pricing, value and profitability.
- Connecting product design with market segmentation.