DSS started with an emphasis in qualitative research and we continue that orientation today, using qualitative research to both inform and to better understand quantitative research.
Traditional Focus Groups. DSS began, almost 30 years ago, with a heavy emphasis on focus groups. Today, we continue that tradition with focus groups used primarily before, but sometimes after, many quantitative studies where qualitative is required to better understand underlying issues before designing or to understand issues that were raised in the quantitative study. We have a group of highly skilled moderators and relationships with focus group facilities across the country.
Online Focus Groups. In recent years, we have made more extensive use of online focus groups particularly online bulletin board focus groups. In many instances they can eliminate many of the problems associated with getting ten people together who meet certain qualifications at a particular location at a particular time. With the online bulletin board focus group, in particular, participants can provide their input at times that are convenient for them. As a result, we tend to get richer, more detailed feedback while still retaining the ability to probe individual respondents and the entire group.
In-depth Interviews. Many of our projects utilize one on one in-depth interviews either as the primary mode of data collection or as a supplement or compliment to quantitative research. We have a staff of 12-15 experienced in-depth interviewers and conduct these interviews in person, by telephone and online.