DSS
Market VisioneerTM
Perceptual Map Demo
Perceptual Map Demo

The average rating for 4 Brands are shown on each of the 6 attributes.
This data is used to produce the Perceptual Map shown on the right.
The circles represent the Brands.
The four-point stars represent the Attributes' positions based on the average ratings shown.

To change the map:
Change any of the ratings and then press the "Recalculate" button to redraw the map. Ratings are on a 1 to 10 point scale.
  Brand 1 Brand 2 Brand 3 Brand 4
Price
Service
Quality
Courtesy
Style
Speed
 
All information contained on this site is copyright © 1997 - 2004 by DSS Research.
For more information, send email to info04@dssresearch.com or call (800) 989-5150 or (817) 665-7000.