| DSS Choice Modeling: For
Decisive Results
Purchase means real world choice. You are increasingly faced
with sorting out, predicting and adjusting to the types of choices
consumers and employers in different market segments will make.
We’re the recognized leader in the set of advanced research
techniques for choice modeling collectively known as conjoint
analysis. Conjoint analysis involves analyzing the trade-offs
that buyers make between price and other product features. DSS
introduced conjoint research to the health insurance field almost
20 years ago, and we continue to add to our unparalleled base
of product development know-how with every study we do.
Conjoint studies at DSS are a combination of high tech and high
touch. Naturally, we’re experts at designing the research
process to highlight the most relevant product features for your
target — but we really deliver the goods in our professional
analysis of your results. We’ve built an extensive team
of health insurance market researchers, so our reports serve as
a detailed roadmap for your product development and marketing
strategy.
You’re buying our insights, and we deliver them in many
ways, including at-a-glance graphical reports which highlight
key findings and online tools to extend the usefulness of the
data well into the future. DSS product development services provide:
- Measures of the importance of brand, price and all other product
features
- Estimated value that each respondent places on the various
product features, which can be used to measure price sensitivity,
brand equity and product demand
- Segmentation of consumers and employers on the basis of the
value they place on brand, price and other product features
- Analysis of profitability and growth potential of each of
your segments
- Profiling of market segments based on attitudes, demographics,
current behavior and more
- Access to Dominator
2020®, our Internet-based simulation tool that
lets you test all the new product ideas and competitive scenarios
you’d like to explore, at your own pace. Dominator 2020®
lets you analyze feature preferences and potential share estimates
for the entire market, or by numerous subgroups.
Read more detail about how we use conjoint techniques in our
white paper entitled A
Review of Conjoint Analysis. We’ve also
published scholarly articles on the value of these techniques
for health plans, which you may download for free. They are “Conjoint
on the Web” and “Modeling
Consumer Health Plan Choice Behavior to improve Customer Value
and increase Market Share.”
Contact
us today to learn more about our choice modeling services
or for a demonstration of Dominator
2020®.
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