| Dominator 2020®
Clients gain access to our powerful market simulation program
that lets them simulate the impact, overall and by market segment,
of changes in product features, premium, competitive actions,
and other elements. Dominator 2020® is a Web-based tool that uses
the conjoint utilities to enable managers throughout the organization
to continuously apply our insights in realistic simulations to
guide product decisions long after the study is complete.
Using Dominator 2020®, researchers and product managers can:
- Visualize differences in attribute importance across market
segments
- Predict demand for new products
- Determine the effects of competitive responses
- Measure the relative value of competing products
- Evaluate price sensitivity levels
- Estimate potential cannibalization
See for yourself. You can view the online demo for Dominator
2020® here. Email us at info04@dssresearch.com
for a password to experience a full test ride yourself.
Click
here for a case study featuring the use of Dominator 2020®.
Read more detail about how we use conjoint techniques in our
technical paper entitled A
Review of Conjoint Analysis. Other articles
that may be of interest include: Choice-based
Conjoint vs. Preference-Based Conjoint, Conjoint
on the Web, and A
Simple Conjoint Exercise.
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