Product/Service Design
Conjoint analysis is the natural choice for identifying optimal new product designs and service enhancements. DSS has developed and executed conjoint studies for all types of health insurance and health care-related projects. Whether evaluating benefits choices for consumer-driven health plans, value-based benefit plans and Medicare savings accounts, optimizing benefits in a health insurance exchange environment or bundling the best programs and services for wellness programs and ancillary offerings, DSS knows how to selecting the right attributes and levels from a wide array of available options, producing a conjoint exercise that is challenging, but not overwhelming or too complicated to accurately estimate preferences and overall demand.
