Market Simulation
Conjoint data is optimally designed to simulate overall market demand and preferences for specific products and services. DSS provides clients with unlimited access to its Dominator 2020 market simulator tool. Dominator 2020 can be used to estimate demand under a wide variety of scenarios, calibrating simulations of existing markets to account for the impact of lower awareness levels, unequal distribution channels and promotions, or projecting demand for new products and services that did not existing prior to introducing them to the marketplace during a conjoint survey. With our market simulator, your product and service designs are only limited by your imagination and the attributes and levels selected for the conjoint exercise driving the data. You can look at demand for products and services across an entire market and by any population subgroups of interest.
