Brand
Under health care reform, brand will loom more important with more direct buying of health coverage and more emphasis on shopping for buyers of all health care products. Whether you are interested in brand salience, brand meaning, brand image, brand positioning (perceptual mapping) or brand value / equity (discrete choice models), DSS has experience with all consumer and professional constituencies and a full arsenal of qualitative and quantitative tools. We have the research templates, analytical tools and bases of comparison.
